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Google+, born from the ashes of Buzz, offers the Google account holder connectivity with peers similar to the way in which Facebook has almost made its own.  Google has realised that we do actually live compartmentalised lives, however, and that is reflected in the ‘Circles’ system. In the old days (ha..’old days’!) people would often break the Facebook terms and conditions and hold more than one Facebook profile, one for work, one for personal contacts and other accounts for other compartments of their lives. Folks didn’t always want their boss or workmates seeing what they were doing on the weekends or on vacation for example. Inside your Google+ account you can set up ‘Circles’ of friends and then choose with which circles you share information, posts and updates.

Another cool development is ‘Hang-outs’.  This enables up to 10 people to enter into a live video chat free of charge.  The power of this will be that, in partnership with You Tube, the hang-out will be able to be streamed live to unlimited numbers of people. President Obama did this using Google+ and You Tube in an internet video address in January 2012. The service will be rolled out to all users later on. The uses and implications of this tool are far-reaching. Simple webinars can be arranged and, although only 10 will be interacting, millions could be watching and listening. You currently have to pay a lot of money for that functionality.

Where Google+ will really gain an advantage is by integrating the whole system seamlessly into its search engine platform. In January 2012, Google introduced this facility, called ‘Search Your World’.  Jack Menzel , Google executive explained that it would enable a user to “search across information that is private and only shared to you, not just the public web.” As more people use Google as a search engine than any other service, this will have a natural bleed-through, encouraging more and more people to maintain an active Google+ account profile.  Great…now you will have 4 places to check each day, e-mails, Facebook, Twitter and now Google+.  And that may be one of the problems. Just how much time-sucking can people stand?  Will something have to be sacrificed to make room for another social service to maintain?

The answer to this is not as clear as it could be. If Facebook launched its long awaited search engine it could be a Google-killer. If Facebook delays, then Google will get more of a foothold in this new, integrated market.

One area that does put the brakes on is ease of use and the learning curve. Google still don’t have this right. A Google account is a messy thing. Too many products that almost but not quite integrate easily with each other.  Google+ is not as easy or intuitive to use as Facebook. The user has to take the time to learn the system and many just can’t be bothered.

Apathy killed Google Buzz but maybe Google+ is cool enough and integrated enough to push people into getting involved.

If, like me, you find the process of backlinking tedious and time consuming, well there is help at hand. One Hour Backlinks allows you to just plug in your URL and keywords and they do the rest….and get it done in an hour.

You can choose the quality of the links you get (choosing only indexed links and a higher PR will help) and the service starts at just $0.02 a link.

When I placed my first test order, they overdelivered on the amount of links I ordered which was nice of them.

Anyway, here is their banner and a link to the service:

Back in 1998 when I made my first commercial website drop-shipping kitchen appliances, my partner and I started to get approached by local businesses to make websites for their shops and services too. They had been told that they needed one of these new-fangled web sites, that it was terribly important for their businesses and, if they didn’t have one pretty soon, they would be pointed to and laughed at in the street.

So get a site they did. Virtually every business either hired a web designer or asked their 14 year old nephew to get their ‘web presence’ sorted out for them. Many of these sites were awful, others were merely functional and a few were so impressive that people may have felt a bit let down when they actually visited the business after seeing it online. Two things that most of these business owners lacked, however, was the first clue of why they needed a site and exactly what the site was supposed to do for their business when they had got it on the net.

For the first time, a local high street business, the local hairdressers for example, could reach a global audience. Thing is, the global audience didn’t either notice or care. And why should it? Who, apart from someone visiting a town they were not familiar with and planning to have a haircut while they were there, would seek out the site of Daphne’s Curl Up & Dye Salon in Heaton Norris, Lancashire? If people did seek out the site, they would only usually see a few photos, the opening times and a pricelist. Mostly they would be visiting the site in order to find the phone number….Yes, they would still have to phone to make an appointment.

Pretty soon, local businesses got tired of their websites and they just forgot about them. They are mostly still there, neglected, gathering cyber dust, hopelessly out of date. But at least it is on the business card (in small print in the corner) and at least they have a website because, well, they needed one, right?

Wrong. They didn’t really need one at all.

That was then and this is now. One of the great things about the internet is that just as you think you know what it is about and what it allows people to do, it all changes and a whole load of new possibilities suddenly emerge.  High speed broadband brought us streaming video.  Blogs made websites maintain relevancy and brought us dynamism. Social Networking has brought us a whole new way of using the web.

The amazing reach of social networking  sites means that suddenly local businesses will be getting contacted again by annoying  people sporting designer  eyewear just as they did some 15 years ago. This time, however, local  businesses  do need what will be suggested to them.

Whereas the old website just enabled the local business to reach an indifferent  global audience, now that same local business can use the same  global communication tool to interact with a local audience. A local audience made up of customers and, more importantly, potential new customers.  For the first time a local business has a new way to connect with customers and a new way to advertise to their exact, targeted demographic group for an astoundingly low cost. Often far less cost than running an un-targeted ad in a local newspaper.

To do this, the local business owners will need the help of a strange new breed of entrepreneur; The Internet Marketer.  A new profession born out of a very old one, Internet Marketers have taken age-old sales and marketing skills and constantly adapt them to work on the internet. They speak a strange language full of references to such things as “SEO” (that’s on-page SEO and off-page SEO!), “SERPS”, “syndication” and rude sounding things like “AB split testing”. For an Internet Marketer a “Plug In” is something that adds functionality to the WordPress platform, not something you do with an electric kettle. They help and advise each other (often free of charge) and their internet hang-out of choice is something they call “The Warrior Forum”.

Many Internet Marketers have, in recent years, been successful in exploiting the viral nature of Facebook. They have developed Facebook apps (applications) to create interaction with users, which in turns informs other users creating a knock-on effect. Also, by integrating internal Facebook communication methods (wall posting, sharing, liking) with building an external list of e-mail subscribers who have ‘opted-in’ to receive an e-mailed newsletter, customers can remain in the loop. A business can now easily interact with it’s customers, provide updates, offers, coupons as well as expanding its customer base to ‘friends of friends’.

Facebook has made this possible not only because of the social connectivity it offers but also through it’s advertising platform. A Facebook page can be advertised so that it is displayed on the wall of people who fit the perfect demographic grouping and be within a set radius of the location of the business. Suddenly, Daphne can connect with women on Facebook between the age of 18 and 40 who are interested in “hair” or “beauty” and live within 80km (50 miles) of Heaton Norris. Actually, looking just now, there are currently 63,980 people who meet that demographic. So Daphne would have her advert appear on the wall of only the people who would be interested in her business and who live within a set radius (reducing the radius to 16 km – 10 miles there would still be 18,500 people to go for).

So, how would Daphne go about connecting with these people? Daphne’s goal should be to connect with as many people as possible through her Facebook page and collect subscribers to her newsletter service through which she will be able to inform subscribers about new product launches, special offers, events and general salon news on an on-going basis.

What tools would she need? Well, the very least she would need is a Facebook page for her business, an account with an e-mail marketing service and a self-hosted WordPress blog and a Paypal account. A typical strategy would be to have a landing tab on the Facebook page which asks for the visitor to ‘Like’ the page. An incentive could be offered. “Click like and see how you can get 50% discount on your first visit to our shop”. Then on the the tab which is visible only to people who have ‘liked the page’ the coupon could be offered as a gift for subscribing for the free newsletter. The coupon is generated through a WordPress plug in on Daphne’s WordPress blog.  To promote the page, Daphne could set up a Facebook ad to those 18500 people and pay (usually less than $0.50) only when people actually click on the advert and visit her Facebook page as a result.

If you are a local business owner and have started getting a little moist while reading this…there is more to come!  More people are going to connect to the net on smartphones and mobile devices than through PCs in the next couple of years. In a town centre and want to find a good place to eat lunch? Guess what people now do. They search for local businesses on their smartphones. Having a business on Google Places with a map and all of the GPS functionality it offers will explain why some places are always full and some always empty. Anyway….Back to Daphne in Heaton Norris…

A good Marketer will have tools to make the whole process more viral by asking the visitor to share information on their wall so their Facebook friends also get exposure to Daphne’s page. All Daphne needs to master is how to put out an interesting and engaging newsletter, maybe doing a competition or two. Marketers who work with ‘offline’ clients will often help by putting together marketing ideas and initiatives on a monthly basis for a retainer fee.

All of a sudden it makes perfect sense for a local High Street business owner to get back online. Every business, new or old, large or small needs to compete for those local cyber customers. Those that do not will be left behind.

Time to go find yourself a friendly neighbourhood Internet Marketer.

Watch the video and download your free copy today!

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For UK and Australia Click this link: http://tinyurl.com/mackeeper-UK-Australia

“What do I want an article to achieve?”

If the answer to that is to get traffic and a backlink from blasting it around article directories, think again. The traffic from article directories has reduced to a trickle at best and the only backlink  will be from a PR0 page which will be near-worthless (regardless of the site PR).

So, What is the answer?

Smart marketers will realise that there are three reasons to make sure that the content they put out is top class.

Firstly, if you want visitors to your site or blog to come back, bookmark you and recommend you to others, then there needs to be something on there that compels them to do so. Sadly, these days, many people forget that content should be primarily written with site visitors (that’s humans like you & I) in mind rather than the search engine bots.

Secondly, to get really targeted traffic to a site from an article, the best way is for it to be syndicated. This means that bloggers, ezine publishers or webmasters with properties in a relevant niche will take and use th article for their readers. To do this they have to also publish the resource area where you have links back to your ‘money site’. Guess what…people only want to take quality content that engages, informs and entertains.

Thirdly, and this is the shocker for many, search engines are becoming more sophisticated by the day. Panda and Farmer are well known roll-outs of improvements made to Google in 2011. If you think that these were isolated incidents you would be dead wrong. All search engine firms want to deliver a great quality search result for their clients. Algorithms are being adapted constantly to differentiate between good and bad content. Google, Bing, Yahoo and all of the thousands of others will always try to rank quality content above rubbish.

So why not just give them what they want?

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Sometimes, in this business, you come across something that just gets inside your head. This has happened to me twice this week. Once with an idea and again with 5iphon.

First was an idea for a massive offline/online training product. That will take months to develop properly.

The second was introduced to me almost by accident. I had to check one of my e-mail accounts for a subscription confirmation message and I happened to see a message from someone who doesn’t mail out very often all about the success he was having with 5iphon. So I decided to see what he was up to…

Well. After looking at this product and service I was impressed but I decided not to bother with it. Reason being that you needed an account with either Aweber or GetResponse autoresponder services to make it work. I have accounts at other services and I really did not want another monthly bill to pay so I passed.

There was a problem, though. For the next 24 hours this system kept popping into my head. The potential is huge and it is a really simple system. – two things that go well together in my experience. The guy who told me about it had made some good money in the same afternoon as he started it up…so that was also impressive.

So, to test, I decided to set up a free GetResponse account (free up to he first 100 subscribers) and get started with 5iphon Hardcore

5iphon is a viral list building tool. The way it works is that the sales page becomes your sales page once you have referred 5 subscribers. After that you not only get subscribers aplenty…because the sales page is GOOD, but you get the first 5 subscribers that each of those people add too. So if you get 5 people to subscribe, you would end up with a list of 60.   See the power in that??

Not only that but when people upgrade from the free account to the paid account (a ton more features) then you get paid commissions too. Sweet, eh?

It doesn’t end there either. Bryan Winters, the marketer behind this system, will give you a years worth of proven follow up mails to send to your new list. These mails contain a lot of free stuff which he hosts himself and paid offers which you just need to insert your affiliate link into to get the commissions. As a successful marketer and copywriter for over 10 years, you can bet that Bryan’s mails will be opened, clicks and sales will happen. A fully integrated viral list building system.

You can get started for FREE. Yes FREE.

You will need either an Aweber or GetResponse account. I suggest GetResponse as it is totally free to sign up and get going with.

You can get a free GetResponse account here: GetResponse Link

To get started building your list 5x faster than normal with an irresistible offer Click on the image below: