Free marketing methods are an important aspect to any business, especially in the current economic times. Pinterest is just one such free marketing method that you should be using – whether or not you have a marketing budget to play with.
Pinterest is one of the newest social media marketing sites to take the internet by storm and it really is gaining massive ground. In the under two years the site has been around it has been rapidly grabbing the attention span of consumers world-wide (especially females in the twenty to thirty year old range). In fact, in recent months the site has hit the critical mass of viral growth and traffic is growing exponentially. It is now increasing at a faster rate than Facebook, Twitter and Google+ as well as raising itself in the search engines, which of course means plenty of nice quality backlinks to your site if you do it right.
All the pictures on the site drive traffic back to the images source, which means if the picture is of your product or your brand it drives traffic, and therefore potential customers back to your site.
It does take a little work though.
As with any method of social media marketing one of the important aspects to do it successfully is to engage and interact with the network. You need to be a member of the site and actually pin and re-pin others pictures as well if you want to see any results with your own pictures and boards. Now before you think that this will end up being another time suck, think again. Just like Facebook fan pages and other social media sites it really only takes a few minutes a day. Of course if you want to see faster results you can always do more work earlier on to start that snowballing effect but it is not necessary in order for it to work.
Pinterest really is a free viral method of building traffic to your site, just a few moments of time each day can pay off substantially in the long run.
You would be best to start checking out how you can capitalize on that free traffic source now.