I don’t know about you, but when I was a kid I craved an audience. Growing up grooving to Led Zeppelin and the like, I wanted to be swagging around the stage with a guitar strung low round my neck, just like my heroes, in front of a massive baying crowd.
When I got all grown up I realised the dream in a way. I was always a lousy guitarist but I did get to speak at events and conferences in front of thousands. The only problem was that they were not all hot girls and they didn’t want to tear off my suit. Ah well….
So, where is all this going? Why am I talking about audiences? Well, I will tell you why…
Audience development is something that should be at the very core of your business strategy. And I don’t care if you are an online digital products marketer or if you own a high street hairdressers…the principle is the same.
One of the most common questions in this business is “OK, I built a page…now where do I get the visitors from?”
People always stress about traffic.
Well here’s the thing. If you develop your own audience, then you don’t ever need to worry about traffic again.
What’s more, if that audience gets to know, like & trust you, then you will not only get traffic but you will get highly responsive traffic that you can send to your offers and to other people’s offers for a commission. You can make a fortune.
You need to be thinking of people not as subscribers or even customers in the traditional sense. Think of yourself as the rock star and they are your fans. I bet you have a favourite artist that you follow. You buy their music, maybe go to their gigs, wear the Tshirt advertising their brand. Well, you need to get your own fan base. Your own audience.
So where do we start building this audience?
The answer to that is from multiple channels. There are so many avenues to connect with people that it boggles the mind. You can conect via free methods – like having a You Tube channel – and paid methods by using Facebook adverts (in fact, there is a key way of building an audience in there but that is for another day).
Not many people realise that they can make money as they build their audience too.
Whilst you are pulling this crowd around you, you could be making big affiliate commissions in the process.
To learn exactly how to do this, I suggest you get hold of “IM Affiliate Funnel” by Kevin Fahey. This training is below $10 and will teach you how to build your own audience whilst making money as an affiliate. Quite superb
Does this stuff work?
Yep. sure does
Stay tuned… Now I have updated my blog I will be doing loads more posts!
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Hey Barry,
Your makeover looks great! You have some great ideas about what an audience can be and how to go about acquiring one.
I like you shifted from the word “list” to the more appropriate “audience”. In today’s world, I believe that an audience is looking for content that will increase their understanding and knowledge of the world around. And just like a rock star, we, the audience love to hear more about you and how you live your rock star life.
Best of luck, Mr. Zeppelin,
A fan
Thanks, Sean 🙂
Nice , clean PB theme Barry. Great content, too. Looking forward to more good stuff from you.
Hope your lad is bearing up. A broken leg’s not really a fun deal for anyone, especially if you’re 13 and full of energy!
He is doing great thanks. He is walking without crutches and even breaking out into a trot from time to time.